NEW HAVEN CT, 2017: Just weeks into the Trump administration, a group of students from the Yale School of Art erected a billboard on Exit 42 of Interstate 95 with the message: ‘Hate does not make great.’ The message directly responds to President Trump’s campaign slogan of ‘Make America Great Again,’ while criticizing his new administration — which has set an early course of taking advantage of fear-driven social perspectives in rhetoric and policy proposals in order to incite hatred and division along racial, ethnic, sexual, and socioeconomic lines.

This collaborative effort is the outcome of a course in graphic design under Senior Critic Pamela Hovland. The billboard space was donated by John Barrett of Barrett Outdoor Communications.